Congratulations! You’ve passed the incubator stage, but now what? I wrote about my nine best tips for moving forward for Project Entrepreneur, starting with choosing your next steps wisely. At this point, you should know what you can do personally and what you should earmark for others, whether or not you need a specialist, what your budget looks like, and if there are other startups in your industry. You should also be in a place where your startup can complement, disrupt, or substitute. Since you’re likely in an incubator with a slew of others in the garden, and are often sold on instinct, you need to “go to market” with these three options clearly in view.
It’s also time to really prioritize branding and name recognition. Content marketing is a great way to do this, including blogs, eBooks, videos, graphs, and more. Quality content helps with traction and it’s something you’ll need to do for the life of the business anyway (so why not start now?).
At the same time, keep lean and mean. Even if you have a lot of funds, you shouldn’t be acting like a major company. Keeping lean gives you more options, and you’re hopefully still riding high on the perks of an accelerator, too. Scale is about timing, so don’t jump too quickly.
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